Importance of Mission :
Benefits from a strong mission
Unanimity of purpose
Resource allocation
Organizational climate
Focal point for work structure
Mission Statement Examples :
The Bellevue Hospital, w/ respect, compassion, integrity, n courage, honors the individuality n confidentiality of our patients, employess, n community, n is progressive in anticipating n providing future health care services.
Mission&Costumer Orientation (Vern McGinnis):
Define what the organization is
Define what it aspires to be
Limited to exclude some ventures
Broad enough to allow for growth
Distinguishes firm from all others
Stated clearly-understood by all
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